Sean "Diddy" Combs and Mark Wahlberg Join Forces to Launch Revolutionary New Performance Water, AQUAhydrate®
Style Magazine Newswire | 2/28/2013, 1:54 p.m. | Updated on 2/28/2013, 1:54 p.m.
Entertainment powerhouse Sean "Diddy" Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC. Already voted BevNET's Best of 2012 award for Best Product Revamp, AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product's combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game, in every aspect of their life. In addition to the brand's existing athlete roster, AQUAhydrate recently inked an official partnership with the Los Angeles Clippers wherein the product will be distributed to the team on and off the court. AQUAhydrate is available through a variety of grocery, health and natural foods stores throughout the U.S. and at www.aquahydrate.com. For further info on AQUAhydrate check out www.aquahydrate.com.