Barbie Becomes An Entrepreneur

Style Magazine Newswire | 2/27/2014, 2:31 p.m. | Updated on 2/27/2014, 2:31 p.m.
Toymaker Mattel wants little girls to have the entrepreneurial spirit with its new Barbie. Wearing a pink dress with conservative ...

Toymaker Mattel wants little girls to have the entrepreneurial spirit with its new Barbie. Wearing a pink dress with conservative black heels, Barbie as her new title of Chief Inspiration Officer comes with a tablet, smartphone, and laptop case. She was unveiled at the American International Toy Fair in New York. A Mattel spokesperson said that the company is just evolving with the times as women entrepreneurs are more prevalent now. The new doll is part of Mattel’s line of ‘I can be’ of career-oriented Barbie dolls that was launched in 2010. A partnership with the Girl Scouts of USA is also in the works to debut a series of videos on successful entrepreneurs. For more information, visit www.mattel.com.