Introducing the 2014 Mazda3
Jo-Carolyn Goode | 1/24/2014, 4:07 p.m.
Highly-anticipated and much-speculated, the 2014 Mazda3 is all-new, representing the third generation of Mazda’s best-selling vehicle worldwide. With more than 3.5 million vehicles sold, Mazda3 is the brand’s most recognizable nameplate, one that carries as much ardor as it does expectations. As the first vehicle in North America to launch SKYACTIV®1 TECHNOLOGY, Mazda’s breakthrough engineering and manufacturing philosophy, the 2012 Mazda3 achieved the new segment-defining number of 40 miles per gallon (mpg) with nary a vehicle evolution but a definitive engineering revolution. SKYACTIV TECHNOLOGY presented impressive numbers on paper with its high fuel economy to fun-factor performance ratio being 1:1, and met or bettered those figures in real-world experience. For 2014, Mazda3 not only receives the full suite of SKYACTIV technologies but a complete KODO “Soul of Motion” makeover as well as offers all-new active safety technologies with i-ACTIVSENSE and introduces an all-new “heads-up” HMI/infotainment system known as MAZDA CONNECTTM.
“No doubt one of the most important launches for Mazda in recent memory, if not the most important, the all-new 2014 Mazda3 is as eye opening as it is door opening,” says Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “Mazda3 introduced SKYACTIV TECHNOLOGY to North America with great success. Mazda3 again is the leader in new product technology with i-ACTIVSENSE and MAZDA CONNECT, two all-new technology suites to further push the envelope of expectations in vehicle safety and comfort.”
On sale now, the 2014 Mazda3 is 100-percent removed from its non-SKYACTIV predecessors. Shedding pounds, gaining efficiency and outfitted in a new wardrobe of KODO sheet metal, Mazda3 is poised to challenge its competitive-natured compact car colleagues. Available in four- door and five-door forms, Mazda3 is offered in four trim levels – SV (sedan only), Sport, Touring and Grand Touring. Pricing starts at less than $17,0002 MSRP for sedans and less than $19,000 MSRP for five-door configurations.
Lower and leaner, the 2014 Mazda3 sits on a wheelbase of 106.3 inches, which is 2.4 inches longer than the previous generation, yet the sedan is 0.6 inches shorter in overall length at 180.3 inches. The five-door extends to a smaller 175.6 inches, a savings of 1.8 inches from the previous model. With a height of 57.3 inches and a width of 70.7 inches, the Mazda3 reduces its overall height by 0.6 inches and gains 1.6 inches in its toned hips, all while retaining similar headroom space and offering comfortable a rear legroom are of 35.8 inches. The rear seatbacks were lengthened nearly 2.0 inches for added passenger comfort. Front and rear shoulder room also was increased – 2.3 inches to 57.2 inches in front, 0.4 inches to 54.4 inches in the second row. Conceived with efficiency of space and engaging comfort in mind, the all-new Mazda3 packs a powerful punch far above its weight class. Evidence is a first glance at its aggressive-yet-refined character lines courtesy of KODO.
Whether outfitted with the standard 16-inch full-cover steel wheels or higher trim-equipped 16-inch and 18-inch aluminum alloy wheels each set expresses fluid motion, one tire rotation at a time. The vehicle’s cab rearward posture and highly raked profile further emphasize its sophisticated agility. The new familial face that is KODO design leaves little to the imagination and much to be desired as every nuance and twist of each purpose-filled sheet metal stroke creates an ever- attractive feast for the eyes. From the dynamic signature wing of the five-point grille to the expansive hood cresting over sleekly slanted headlamps, and through the wide-stance muscular fenders flexing into taut character lines from panel to panel, KODO begets the Mazda3 a presence like no other.