New myLINGO Application to Launch Offering Spanish Audio Track for Non-English Speakers
Lisa Valadez | 3/18/2014, 4:18 p.m.
myLINGO, a smartphone application created to bridge the gap between non-native speakers and the movies they love, will launch in the U.S. this March 28th with the highly-anticipated Cesar Chavez, offering an audio track in Spanish for moviegoers.
Directed by Diego Luna, Cesar Chavez chronicles the birth of a modern American movement led by famed civil rights leader, labor organizer and American Latino hero Cesar Chavez. His triumphant journey is a remarkable testament to the power of one individual's ability to change the system.
According to Nielsen, Hispanics enjoy going to the movies as a family affair. Hispanics are the heaviest moviegoers, as they represent 18 percent of the moviegoing population, but account for 25 percent of all movies seen.
myLINGO has partnered with Pantelion Films to bring together, for the first-time-ever, bilingual multi-generational families to enjoy an unprecedented movie experience. Thanks to myLINGO, English dominant Latino moviegoers can bring their Spanish dominant relatives to listen to Cesar Chavez in Spanish, while they watch it in English all at the same time, in the same movie theatre.
myLINGO allows non-native speakers to go the movies and enjoy a film in the language of their choice, using their smartphone and headphones. Within minutes and for a small fee per downloaded track, myLINGO makes the movie theater experience available to all audiences, regardless of their native language. The app listens to the theater audio and plays back the alternative language audio through the headphones, perfectly synchronized with the action on screen.
The app is the brainchild of Olenka Polak and her brother Adam, who grew up in a Connecticut household that mostly spoke Polish, and developed the app at Harvard University's Innovation Lab.
"Growing up as first-generation Americans in a Polish speaking house, my brother and I never went to the movies with our parents because they had difficulty following the dialogue on screen," said Olenka Polak, co-founder of myLINGO. "We developed myLINGO so other families won't have the same experience. We want to make it possible for anyone to watch a film in the language that they are most comfortable using."
The smartphone app will launch in the U.S. Hispanic market with Pantelion Film's Cesar Chavez, slated for March 28, 2014, to encourage multi-generational families to go see Cesar Chavez at their local movie theatres. Pantelion Films is a Latino Hollywood studio, created as a partnership between Lionsgate Entertainment and Grupo Televisa.