Own's New Tyler Perry Drama "If Loving You Is Wrong" Is Most Watched Series Premiere in Network History with 1.93 Million Viewers
Jo-Carolyn Goode | 9/10/2014, 5:31 p.m.
Los Angeles – The series premiere of OWN: Oprah Winfrey Network’s second drama series from Tyler Perry, “If Loving You is Wrong,” (September 9 at 9 p.m. ET/PT) broke records delivering 1.93 million viewers making it the most watched series premiere in network history. The episode delivered a 1.47 rating in the key W25-54 demo up triple digits (+206%) vs. one year ago, and built every quarter hour among W25-54 climbing +13% over the course of the hour.
The second episode at 10 p.m. delivered 1.92 million viewers and a 1.48 rating in W25-54, marking the second-highest W25-54 rating in the time period in OWN history. The second episode also delivered triple digit growth in the key W25-54 demo, up +185% vs. one year ago.
On the social media front, “If Loving You is Wrong” was trending on Twitter in the U.S. Additionally, both episodes ranked in the top 5 most social programs on cable and in the top 10 on all of television.
Source: The Nielsen Company; Nielsen Social Guide (non-sports)
About If Loving You is Wrong
“If Loving You Is Wrong” is the new dramatic series created for television by writer/director Tyler Perry. With a diverse cast and storylines ranging from heartfelt to scandalous, the sexy, sleek drama takes viewers into the lives of a group of husbands, wives and friends that live and love in the same middle class neighborhood. On the surface they are true-to-life, relatable people – raising children, working jobs, finding and maintaining romance – but just below the veneer of happiness, their lives are entangled by heartbreak, deceit and lies that threaten to destroy everything. Throughout the season, “If Loving You Is Wrong” follows Alex (Amanda Clayton, “John Carter”), Kelly (Edwina Findley, “Treme”), Marcie (Heather Hemmens, “Hellcats”), Esperanza (Zulay Henao, “Single Mom’s Club”) and Natalie (April Parker-Jones, “Jericho”) on their quest to find love in the midst of managing very complex lives. For these women, love is an ever-present necessity in spite of the high price that sometimes must be paid. “If Loving You is Wrong” is produced for OWN by Tyler Perry Studios. It is created, written, directed and executive produced by Tyler Perry.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.