OWN Breaks Viewership Records

Jo-Carolyn Goode | 4/6/2015, 9:40 a.m.
OWN: Oprah Winfrey Network delivered its most-watched quarter in network history in Q1 2015 with 581,000 total primetime viewers, up ...
Welcome to Sweetie Pie’s stars Robbie Montgomery, her son Tim, and others who help her Miss Robbie's family-centered eateries tick. Courtesy of OWN: Oprah Winfrey Network

Los Angeles – OWN: Oprah Winfrey Network delivered its most-watched quarter in network history in Q1 2015 with 581,000 total primetime viewers, up +44% vs. prior quarter. The network also achieved its highest quarterly rank in prime in network history at #21 in the key W25-54 demo (among ad-supported cable networks).

Additionally, OWN had its most-watched week in network history for the week of March 23, with 798,000 total viewers in prime. The records for both the most-watched quarter and the most-watched week are consistent in both Live+SD and Live+3 data. Moving forward, the network will be reporting Live+3 data, with the exclusion of live and event programming.

The ratings momentum in Q1 2015 was driven by several of the network’s original series:

  • Popular series “The Haves and the Have Nots” and “If Loving You is Wrong,” both from Tyler Perry, led to OWN’s most-watched night in network history on March 24, with primetime averaging nearly 2.9 million viewers. In L+3, “The Haves and the Have Nots” (9 p.m.) earned a 3.13 rating W25-54 (up +19% vs. LSD) and attracted 4 million viewers (up +14% vs. LSD) and “If Loving You is Wrong” (10 p.m.) earned a 2.71 rating W25-54 (up +22% vs. LSD) and attracted 3.5 million viewers (up +16% vs. LSD).

o Competitive data: For the quarter, “The Haves and the Have Nots” and “If Loving You is Wrong” led OWN to be Tuesday night’s #1 cable network among women and #1 network on all of TV among African-American women and total viewers

  • Comedy series “Love Thy Neighbor” from Tyler Perry was Wednesday night’s #2 original cable series for African-American women, driving OWN to be Wednesday night’s #2 cable network for African-American women

  • The much talked about special featuring Iyanla Vanzant’s sit down with Chris Brown's ex Karrueche Tran (3/28/15 at 8 p.m.) “Iyanla Exclusive: Karrueche Tran” posted 813,000 total viewers, a 0.76 rating W25-54 and a 3.93 African-American W25-54, marking the network’s strongest performance in the time period since February 2013 and ranked #1 in the time period among African-American women

  • “Welcome to Sweetie Pie’s,” “Raising Whitley” and “2 Fat 2 Fly” were Saturday night’s top 3 original cable series for the quarter among African-American women. “Welcome to Sweetie Pie’s” most recent episode (3/28/15 at 9 p.m.) posted 1.06 million viewers and a 0.98 rating W25-54 and a 5.06 rating African-American W25-54, tying the show’s highest W25-54 rating of the season, becoming Saturday night’s #1 cable telecast among African-American women and the #1 non-sports telecast for African-American total viewers. Additionally, Saturday’s episode ranked as the #2 episode this season among total viewers and the series achieved its highest African-American W25-54 rating this season

Source: The Nielsen Company, Live+3

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.