Ebates Holiday 2015 Survey: Americans Browse on Mobile, Buy on Laptops

Americans shop online to save time, find best prices, and take advantage of free shipping

Jo-Carolyn Goode | 12/16/2015, 2:42 p.m.
Americans are choosing comfort and convenience over crowded stores and long lines this holiday season. Ebates, a pioneer and leader ...

SAN FRANCISCO—December 16, 2015 – Americans are choosing comfort and convenience over crowded stores and long lines this holiday season. Ebates, a pioneer and leader in online cash back shopping, released the results of its 2015 Holiday survey which examined Americans’ online shopping behavior.

Americans browse on mobile, buy from laptops

More than half of Americans (53 percent) are choosing to use their laptops to shop this holiday season, followed by their home computer (39 percent) and their mobile phone (24 percent). Shoppers also plan to use their mobile phones to research gifts before making their final purchases, with 54 percent turning to their mobile phones before purchasing on a computer.

The survey also revealed that 31 percent of Americans prefer shopping on their tablets, but only 4 percent like shopping on their smart watches.

Americans shop online to save time and for best prices, free shipping

When asked why they prefer shopping online, 83 percent of Americans said they most appreciate that it saves them time. This is followed by being able to find lower prices on the items they want to buy (73 percent). More than two thirds (69 percent) say free shipping keeps them shopping online, while 62 percent appreciate not having to drive to the store or deal with the holiday crowds (61 percent).

Half of Americans admit that they end up doing last minute shopping because there is always someone they have forgotten to buy a gift for, and 31 percent will take advantage of free shipping and order these last minute gifts online.

“In today’s world, everyone is mobile, so it’s important for Americans to be able to do research and make purchase online and on-the-go,” said Kevin H. Johnson. “Ebates provides a way for shoppers to get great deals and earn cash back every time they shop online, whether on their computers or with the Ebates app for smartphones and tablets.”

Ebates.com is offering special promotions at over 500 stores to save on holiday purchases. Visit Ebates.com for more information. Shoppers who prefer to shop on the go can download the free Ebates.com app at Google Play and the App Store.

Survey Methodology

This survey was conducted online within the United States by Insant.ly on behalf of Ebates.com in October 2015 among 1,128 adults ages 18 and older and 516 teens ages 13-16. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Laura Ruark at (718) 484-7836.

About Ebates

Ebates rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,800 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world.

For more information, visit ebasts.com