TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value.

Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.

The awards recognize current and forthcoming vehicles for their projected retained value throughout the first five years of ownership.

Segment winners

Lexus RC 350 – Entry-Level Luxury Car

Lexus LS 460 – High-End Luxury Car

Lexus RX 450h – Hybrid SUV/Crossover

Lexus GS 350 – Luxury Car

Lexus GX 460 – Luxury Mid-Size SUV/Crossover

Lexus LX 570 – Luxury Full-Size SUV/Crossover

Toyota Camry Hybrid – Hybrid/Alternative Energy Car

Toyota Tacoma – Mid-Size Pickup Truck

Toyota Tundra – Full-Size Pickup Truck

Toyota Sienna – Minivan/Van

Kelley Blue Book’s Best Resale Value Awards are in its 13th year and are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review the output from the statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these prestigious awards. For more information about the award winners, visit http://www.kbb.com/new-cars/best-resale-value-awards/.