H-E-B Primo Picks Quest for Texas Best Announces 25 Finalists

Diverse selection intensifies statewide competition August 12 and 13 at Houston Food Bank

Jo-Carolyn Goode | 7/27/2015, 4:24 p.m.
H-E-B’s Primo Picks Quest for Texas Best contest has made one thing very clear: Texans are creative. This year’s variety ...
H‑E‑B is on the road again on the 2nd Annual Quest for Texas Best. The grand prize winner will receive $25,000; now that's a Texas‑sized prize!

Houston’s-own Nolan Stilwell of Sweet Heat Jam Company from Katy, Texas was mentored and coached on designing packaging and branding, as well as prepare for mass production and placement on H-E-B’s shelves as a result of competing in H-E-B’s 2014 Quest for Texas Best competition.

Houston’s-own Nolan Stilwell of Sweet Heat Jam Company from Katy, Texas was mentored and coached on designing packaging and branding, as well as prepare for mass production and placement on H-E-B’s shelves as a result of competing in H-E-B’s 2014 Quest for Texas Best competition.

(HOUSTON, TX) – H-E-B’s Primo Picks Quest for Texas Best contest has made one thing very clear: Texans are creative. This year’s variety and flavorful entries ignited the judges’ taste buds as they whittled more than 400 submissions from across the Lone Star State to 25 exceptional finalists.

Quest for Texas Best contest submissions came from 74 Texas towns, yielding a delicious mix of sauces, salsas, spices, sweets and spreads along with meats and mixes.

In two qualifying rounds, submissions were judged based on taste and flavor, customer appeal, value, uniqueness, market potential and differentiation from products already available at most H-E-B stores.

Nanette Watson’s Frio Farms (Concan) is the Grand Prize ($25,000 and featured placement as a Texas Best Primo Pick) for H-E-B’s Primo Picks Quest for Texas Best contest.

Nanette Watson’s Frio Farms (Concan) is the Grand Prize ($25,000 and featured placement as a Texas Best Primo Pick) for H-E-B’s Primo Picks Quest for Texas Best contest.

H-E-B managers chose Behrens' Pepper Salts, Blackbird Bakery, Blackbird Foods, Cessna's Sassy Salsa, Cowboy Up Chocolates, CRC BBQ Spice Rub, Franky’s Cucina Italiano Gourmet Meat Sauce, Gilbert Pecan Company’s Pecan Honey, Ham I Am! Hogwash, Hondo Sugarcane Juice, Hot Dang Grain Burgers, Hot Ruby Drink Mix, Jacqui's Jamaican Rum Cake, The Jank Sauce, La Casita Hot Sauce, Mis En Place’s Sweet and Sassy Pickles, Misterfrench Gourmet Cookies, Monster PBJ Spreads, Natura Roti and Paratha, Slaton Bakery’s Vanilla Wafers, Tavola Gourmet Dry Pasta, TEO Gelato, The Good Promise Chilled Juice Smoothies, Thompson Farms Goat Cheese and Tom & Bingo's Hickory Pit Bar-B-Q Sauce as the 2015 Quest for Texas Best finalists (see attached for detailed breakdown).

During the deciding round at the Houston Food Bank August 12 and 13, a panel of expert judges will critique the creators of the finalist products to vet their potential as retail suppliers. Through this process, they will examine each item for quality, marketability and readiness for production.

Four winners will receive cash prizes and consideration for coveted space on H-E-B shelves. The $25,000 Grand Prize carries an additional accolade: that winner will be named a “Texas Best” Primo Pick. A first-place winner will receive $20,000, with $15,000 awarded for second-place and $10,000 for third place.

The Quest for Texas Best is a signature program of H-E-B Primo Picks. H-E-B Primo Picks invites customers to enjoy products that are unique, delicious and possibly new to their palates. Selections represent the best of what is in stores, such as H-E-B MooTopia®, H-E-B Queso Poblano Chicken Sausage and H-E-B That Green Sauce.

About H-E-B

H-E-B, with sales of more than $22 billion, operates more than 360 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 110th anniversary throughout 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 85,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.