Sponsors Announced for the 16th Annual Latin GRAMMY Awards

Leading International Brands Team Up For the Biggest Night in Latin Music® to Deliver Unique Consumer Experiences

Jo-Carolyn Goode | 11/16/2015, 1:35 p.m.
The Latin Recording Academy® proudly announces the official sponsors of the 16th Annual Latin GRAMMY AwardsTM. North American sponsors include ...

MIAMI (Nov. 16, 2015) — The Latin Recording Academy® proudly announces the official sponsors of the 16th Annual Latin GRAMMY AwardsTM. North American sponsors include 7UP (Non-Alcoholic Beverage), Buchanan's Blended Scotch Whisky (Spirits), Las Vegas (Host Destination), L'Oréal Paris (Cosmetics), McDonald's (Quick Service Restaurant), Nissan (Automobile), Verizon (Telecommunications), and Walmart (Retailer). In Latin America, Bose (Wireless Speakers & Headphones) serves as the official sponsor in Mexico and Claro música (Telecommunications) is a regional sponsor. The 16th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision.

"The Latin GRAMMY Awards are a celebration that binds our Latin culture's passion for music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are incredibly fortunate to work with so many passionate, category-leading brands that recognize the importance of supporting the Latino community."

Longtime partner 7UP returns as the official beverage sponsor of the 16th Annual Latin GRAMMY Awards and its ancillary events. 7UP will encourage fans to "Live it Up" during the Person of the Year tribute and the Latin GRAMMY Awards with a bar and photo booth at the respective events. Additionally, prior to the Latin GRAMMYs, 7UP's "Mix it Up" sweepstakes offered consumers the opportunity to experience The Biggest Night In Latin Music up-close and personal with a trip to Las Vegas that includes a VIP experience. With a DJ activation, 7UP also sponsored this year's Latin GRAMMY Acoustic Sessions, which brought the latest in Latin music to Dallas and Miami.

Buchanan's Whisky returns for the second year as the official spirits sponsor of the 16th Annual Latin GRAMMY Awards and surrounding events. Buchanan's will help attendees celebrate "A Lo Grande" with several activations throughout Latin GRAMMY week including the 2015 Latin Recording Academy Person of the Year tribute gala, En La Mezcla! a P&E Wing Latin GRAMMY celebration, the 16th Annual Latin GRAMMY Awards, and finally the Official Latin GRAMMY After-Party where adult guests will be able to responsibly enjoy cocktails featuring their premium and smooth Blended Scotch Whisky.

A premier cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring"red-carpet" moments, L'Oréal Paris returns for the fourth year as the official cosmetics sponsor of the 16th Annual Latin GRAMMY Awards. During the week's celebration, L'Oréal Paris will host make-up lounges backstage at the Person of the Year Gala and the Latin GRAMMY Awards. Guests at the Official Latin GRAMMY After-Party will have the opportunity to participate in the star-studded affair at the L'Oréal Paris photo booth to take a #BeASuperstar photo. Person of the Year and After Party attendees will receive the latest L'Oréal Paris products.

For the eighth year, Las Vegas continues as the Official Host Destination sponsoring start-studded events including the Person of the Year tribute gala, the 16th Annual Latin GRAMMY Awards and the Official Latin GRAMMY After-Party.

McDonald's, continues the Road To The Latin GRAMMYs momentum as sponsor of this year's four-city Latin GRAMMY Acoustic Sessions tour (Los Angeles, Dallas, Miami, and New York), the Person of the Year tribute gala, the Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. This year, McDonald's will afford guests an opportunity to enjoy All Day Breakfast activations with a McCafé coffee stations at the After Party and Person of the Year gala.