Estée Lauder Debut Kendall Jenner in Modern Muse Le Rou ge TV Commercial
Jo-Carolyn Goode | 9/2/2015, 5:48 p.m.
Estée Lauder unveils a daring new facet of modern femininity – Modern Muse Le Rouge, a new fragrance inspired by the glamorous, more provocative side of a Modern Muse. Le Rouge reflects the woman who is confident and sexy. She never goes unnoticed. It’s all about her signature color of red – which embodies her style, attitude and undeniably powerful effect.
The Le Rouge Muse dares to inspire. She commands a reaction with her boldness, timeless glamour and enviable confidence. Her style and presence always make an impression. She is bold, daring and sexy; she’s a provocative inspiration to others.
Fragrance A Fruity Floral Oriental scent, Modern Muse Le Rouge is a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality. The innovative “dual- impression” fragrance structure allows women to experience the fragrance through two contrasting accords:
Ripened Roses Accord: This facet of the fragrance captures the undeniable boldness of the Le Rouge woman and the color. Juicy fruitiness of Bourgeon de Cassis and Raspberry, contrasted with vibrant Pink Pepper and Saffron blends with the floral richness of Bulgarian Rose and the petally freshness of Rose Centifolia.
Velvet Cream Accord: Her sexy, provocative sense of style and dramatic presence are expressed through an addictive blend of full-bodied Madagascar Vanilla and the textural muskiness of Ambrette, refined with earthy, seductive Vetiver and Patchouli – and freshened with the lush femininity of Magnolia Flower and Jasmine.
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed – and every ingredient in this scent was carefully selected to reflect that.”
Kendall Jenner, the ultimate fashion and social media muse, debuts in her first-ever fragrance campaign. The campaign was developed by Estée Lauder’s in-house Creative team, led by Global Creative Director, Richard Ferretti in collaboration with internationally renowned advertising and branding agency LLOYD&CO. The TV commercial, directed by award-winning Music Video Director, Jonas Akerlund, brings to life the power of Modern Muse Le Rouge as Kendall seamlessly alters the world around her one step at a time. The print campaign, photographed by Mikael Janssen, captures her undeniable glamour, power and magnetic persona. Both the TV and the print campaign were shot in Los Angeles.
Powerful Packaging Elements of glamour and sophistication are threaded throughout the Modern Muse Le Rouge design. In shape: a strong, tall luxurious glass bottle with soft rounded sides. In Style: a show-stopping red, spray-through cap adorns the bottle. The cap is inspired by the iconic bow on Estée Lauder’s first fragrance, Youth Dew. In attitude: a bold visual representation of modern femininity. Together, these contrasts create an intense visual statement that is an important part of the Modern Muse Le Rouge experience.
Modern Muse Le Rouge Shimmering Body Lotion: A lightweight, luxurious lotion that quickly absorbs into skin. This hydrating formula replenishes moisture leaving skin with a radiant sheen and silky smooth feel. Richly scented with the Le Rouge fragrance, it can be worn alone or as a complement to the Eau de Parfum.
Modern Muse Le Rouge Shimmering Body Lotion, 6.7oz $50.00
Limited-Edition Modern Muse Le Rouge Makeup Collection: No look is complete without the perfect eye, red lip and nail. This “capsule” collection of bold and provocative shades ensures you never go unnoticed. Inspired by the iconic Le Rouge fragrance bottle, these must-have pieces are packaged in the same high-impact red hue.
Pure Color Envy Sculpting Lipstick in Envious, Red Ego and Carnal Pure Color Nail Lacquer in Envious Pure Color Envy Sculpting Eyeshadow Palette in Pink Mink
Join us in the conversation with #modernmuse
Availability: Modern Muse will be available at Estée Lauder counters nationwide, www.esteelauder.com and major airports beginning in July 2015.