OWN Delivers Highest-Rated and Most-Watched Quarter in Network History for Q3 2015
OWN Achieves Highest Quarterly Prime Rank in Network History (#18) in Key Women 25-54 Demo
Jo-Carolyn Goode | 9/30/2015, 8:16 a.m.
OWN is #1 Cable Network on Tuesday Nights for Women
OWN is #1 Cable Network For African-American Women
LOS ANGELES – OWN: Oprah Winfrey Network delivered its highest-rated quarter (0.39 W25-54, up +30% vs. YAGO) and its most-watched quarter in network history (550,000 total viewers, up +24% vs. YAGO) in prime and total day in Q3 2015. In prime, OWN ranked as the #18 ad-supported cable network for W25-54 - the network’s highest quarterly rank ever (up +11 spots vs. YAGO). Additionally, OWN continued to rank as the #1 cable network on Tuesday nights for women and was the #1 cable network in prime for African-American women.
OWN’s quarterly ratings momentum were driven by several original series:
OWN recently delivered its most-watched night in network history (Tuesday 9/22) with the season finale of “The Haves and the Have Nots” (9 p.m.) earning 3.7 million viewers – the most-watched telecast in network history - and the season premiere of “If Loving You is Wrong” (10 p.m.) earning 2.9 million viewers. For the quarter, “The Haves and the Have Nots” was Tuesday night’s #1 original cable series for W25-54 and primetime’s #1 original cable series among African-American women and total viewers.
On Saturday nights, “Iyanla: Fix My Life,” “Livin’ Lozada” and “Flex & Shanice” all ranked among the night’s top seven original series on ad-supported cable for W25-54. Additionally, OWN had Saturday night’s top four original series on ad-supported cable among African-American women: “Iyanla: Fix My Life,” “Livin’ Lozada,” “Flex & Shanice” and “Oprah: Where Are They Now?.” The most recent episode of “Oprah: Where Are They Now?” (9/26) delivered its highest W25-54 rating in over two years. The season finales of “Flex & Shanice” and “Livin’ Lozada” (8/29) were the highest-rated episodes in series history for both shows. The new season of “Iyanla: Fix My Life,” which premiered Sept. 19, is up +17% versus the prior season.
On Friday nights, comedy series “For Better or Worse” from Tyler Perry was the night’s #1 original series on all of TV among African-American women and total viewers in Q3. The series, which premiered Sept. 11, has delivered three consecutive weeks of over 1 million viewers. The season average is up +42% vs. the prior season.
Source: The Nielsen Company
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.