Maroon 5 To Headline 2016 NCAA® March Madness® Music Festival™ At Discovery Green
Style Magazine Newswire | 2/25/2016, 4:03 p.m.
Today NCAA and Turner Live Events, alongside official NCAA Corporate Champion Capital One®, have announced Grammy-winning group Maroon 5 as the headliner for this year’s Capital One JamFest® on Sunday, April 3. The performance is part of the 2016 NCAA March Madness Music Festival, to be held April 1-3, in conjunction with this year’s NCAA Men’s Final Four.
The free three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston. Additional performances for Friday, April 1, and Saturday, April 2, as well as Sunday’s afternoon schedule of major musical acts, will be announced soon. The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis.
For the first time, the 2016 iHeartRadio Music Awards will simulcast a live performance from the Capital One JamFest® stage at the 2016 NCAA March Madness Music Festival in Houston. The can't-miss performance by Maroon 5 will be featured during the iHeartRadio Music Awards, airing live from the Forum in Los Angeles on Turner networks TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3. The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.
“This year’s Capital One JamFest® will be an unbelievable experience. We’re thrilled to bring what we know will be an incredible Maroon 5 performance to fans in Houston, as well as those tuning in to the iHeartRadio Music Awards,” said Roger Ferguson, Managing Vice President, Brand Advertising, Media and Sponsorships at Capital One. “We are also excited to offer some exclusive benefits to our cardholders throughout Final Four weekend, including two free tickets and an exclusive VIP entry line to the NCAA Final Four Fan Fest presented by Capital One and a preferred entry line at Capital One JamFest®.”
This is the first year Turner networks will broadcast the iHeart Awards Show, scheduled to take place the Sunday night between the NCAA Final Four National Semifinals and the NCAA National Championship on TBS. The Awards show will be simulcast on iHeartMedia radio stations nationwide and on the iHeartRadio digital music platform. Capital One is a signature sponsor of the iHeart Awards Show. For the third year in a row, the iHeartRadio Music Awards will honor the incredible performers and songs that have been heard across iHeartMedia radio stations nationwide and on iHeartRadio over the past year. For exclusive content and to vote for their favorite artists, fans can visit iheartradio.com/awards.
“Music fans watching the iHeartRadio Music Awards on the Turner networks will be able to experience the biggest names in live music from both Los Angeles, California and Houston, Texas in the same evening,” said John Sykes, President of Entertainment Enterprises at iHeartMedia.
Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.
Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more. Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others. The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.