Houston College of Law Stands Behind Name Change; Is Prepared to Defend Decision in Court

Style Magazine Newswire | 6/28/2016, 5:45 p.m.
The board of directors and administrators of Houston College of Law were disappointed that the University of Houston Law Center ...

HOUSTON (June 28, 2016) – The board of directors and administrators of Houston College of Law were disappointed that the University of Houston Law Center chose to pursue litigation regarding the law school’s new name. However, Houston College of Law maintains its stance that it is on firm legal ground and is prepared to defend that position in court.

Houston College of Law, formerly South Texas College of Law, asserts its new name will not create confusion with the University of Houston Law Center.

Beginning in mid-June, Houston College of Law distributed clear notifications of its name change to members of the legal community, educational institutions, and community leaders, with the tagline “Formerly South Texas College of Law.”

“Houston College of Law is making this name change to avoid confusion,” said J. Ken Johnson, chairman of the Houston College of Law board of directors. “In fact, creating market confusion would be in direct conflict with the mission of our 93-year-old, private, independent law school. For many years we’ve dealt with misunderstanding surrounding ‘South Texas,’ which is not descriptive of our historic location in downtown Houston.”

The city’s name does not belong to the University of Houston; nor does Houston College of Law intend to market its services in any fashion that suggests affiliation with the University of Houston Law Center.

The only change Houston College of Law has made is to its name. The law school has not adopted new colors or altered its website, other than to add its new logo. Houston College of Law’s archives show use of crimson as a primary color in its official communications, advertisements, graduation hoods, and former logos dating back to the 1960s.

Houston College of Law’s reputation is distinct and stands alone. It is a private, independent law school, and it is the largest, oldest, and only law school in downtown Houston, where it was established in 1923.

In addition:

• Houston College of Law is one of only three national law schools consistently ranked in the top 10 for trial advocacy by US News & World Report. The law school has won 122 national advocacy championships. No other law school in the United States has won half as many. In fact, the University of Houston Law Center’s website reports they have earned only 16.

• Houston College of Law has won the American Bar Association (ABA) National Appellate Advocacy Competition 15 times, more than any other law school in the country.

• Houston College of Law has won five first-place Best Brief awards in the American Society of Legal Writers’ Scribes competition—the most prestigious legal writing competition in the country. No other law school has claimed this honor more than once.

• Houston College of Law offers its students 16 subject matter clinics from which to choose, including a Veterans Law Clinic, a Patent and Trademark Clinic certified by the U.S. Patent and Trademark Office, and a Low Income Taxpayer Clinic, all of which are unique to Houston College of Law.