Kendrick Lamar, Twenty One Pilots, Aloe Blacc and More Round Out Star-Studded Line Up for 2016 March Madness Music Festival
Maroon 5, Pitbull, Fall Out Boy, Flo Rida, Panic! At The Disco, Jason Derulo Already Announced for Final Four Weekend
Style Magazine Newswire | 3/28/2016, 2:04 p.m.
Houston, TX (March 28, 2016) – NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One®, have announced the mega lineup of superstar musical acts, set to perform at 2016 NCAA March Madness Music Festival in conjunction with the 2016 NCAA Men’s Final Four®.
Multi-platinum recording artist and headliner Kendrick Lamar, along with multi platinum duo Twenty One Pilots, will join Jason Derulo and Conrad Sewell at the Coca-Cola Music Mix on Saturday, April 2. The complete festival lineup will feature performances by some of the biggest names in music including break-out artist Lukas Graham, who will join previously announced Grammy-nominated bands Fall Out Boy and Panic! At The Disco on Friday, April 1 at the AT&T Block Party. To close out the weekend, international superstars Maroon 5, Pitbull, Flo Rida, and newly announced Grammy-nominated artist Aloe Blacc will hit the stage at the Capital One JamFest® on Sunday, April 3. The free, three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston.
The 2016 NCAA March Madness Music Festival will also live stream concerts throughout the weekend, giving fans in the U.S. unparalleled access to their favorite artists. The footage will be streamed at NCAA.com/MusicFest, on the NCAA March Madness YouTube page, BleacherReport.com, the Team Stream app, and the NCAA Final Four app. The AT&T Block Party will broadcast live on att.net/blockparty and the Audience Network (DIRECTV Channel 239/U-verse Channel 1114). The official festival site will be updated leading up to the big weekend with new announcements and details at NCAA.com/MusicFest. Fans can also stay updated by following @FinalFour and @MarchMadness on Twitter.
This year Capital One is a proud signature sponsor of the iHeartRadio Music Awards, and for the first time performances from the Capital One JamFest® will be simulcast during the iHeartRadio Music Awards. Fans across the country can watch part of the Maroon 5 and Pitbull performances during the iHeartRadio Music Awards, airing live from the Forum in Los Angeles on Turner networks TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3. The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.
This is a non-ticketed event open to the public on a first-come basis featuring the following events:
Friday, April 1 - AT&T Block Party
Fall Out Boy
Panic! At The Disco
Performances from 4 pm to 10 pm
Saturday, April 2 – Coca-Cola Music Mix
Live broadcast of the first semi-final game
Twenty One Pilots
Performances from 12 pm to 9 pm
Sunday, April 3 - Capital One JamFest®
Performances from 3 pm to 10 pm; show your Capital One card to get priority
entry to Sunday’s Capital One JamFest®
“We can’t wait to mobilize fans’ passions for basketball and music all weekend at this year’s Final Four,” said Jamie Kerr, director, AT&T sponsorships. “Along with Fall Out Boy and Panic! At the Disco, we’re planning the best AT&T Block Party yet. Hope to see you in Houston!”