Macy's "Buy 1 & We'll Donate 1" Coat Campaign Kicks Off in Support of Clothes4Souls
From October 25 to 30, for every coat purchased at Macy’s stores and macys.com, one brand new coat will be donated for those in need
Style Magazine Newswire | 10/18/2016, 12:42 p.m.
MIAMI, FL – October 18, 2016 – Macy’s and Clothes4Souls will partner again this fall season for the annual “Buy 1 & We’ll Donate 1” campaign. From Tuesday, Oct. 25 through Sunday, Oct. 30, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Since the program’s start in 2013, Macy’s has donated 130,000 new coats, with retail value of more than $5.2 million.
To help customers save while giving back, Macy’s will offer 40 to 50 percent off a large selection of outerwear during the campaign.
“Our program with Clothes4Souls is one that our customers and employees look forward to every fall season,” said Holly Thomas, Macy's group vice president of Cause Marketing. “With 130,000 new coats donated to date, we’ve seen incredible impact in our local communities. It's an honor to partner with Clothes4Souls to once again bring brand new coats to people in need, and we hope to be able to deliver another 35,000 coats this year.”
Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with non-profit partners including homeless shelters, after school programs, international relief and disaster relief organizations to provide clothes to those who need them most, domestically and globally.
“It’s such a privilege to be working with Macy’s for the fourth year in a row,” said Buddy Teaster, Soles4Souls President and CEO. “The fact that we have been able to put 130,000 coats into the hands of people who need them most is extraordinary. A new coat can help provide much needed warmth during the harsh winter months and can bridge the economic gap for thousands across America. Macy’s and its customers understand the power they have to make a difference and we couldn’t be happier to be a partner in this work.”
Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment to participate in “Buy 1 & We’ll Donate 1,” visit macys.com.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
Clothes4Souls, a division of Soles4Souls, is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance. Please visit www.clothes4souls.org for more information.