Payless Gains Footing with Hispanic Audience by Launching Spanish Website
Style Magazine Newswire | 3/2/2018, 4:14 p.m.
Payless ShoeSource, Inc. has made it easy for Spanish-speaking customers in the U.S. and Puerto Rico to shop online in their preferred language. The iconic retailer recently debuted a new Spanish-language website, enabled by MotionPoint. Payless is the largest specialty family footwear retailer in the Western Hemisphere, with nearly 3,600 brick-and-mortar stores in more than 40 countries. Anna Savignano, Director of Payless.com at Payless ShoeSource said, “With our Spanish-language website, our Hispanic customers can have a more enjoyable shopping experience. We hope that when Hispanic consumers are shopping for everyday or special occasion shoes or accessories, they’ll think of the Payless brand first.” The Spanish-language website allows Payless to further differentiate its brand among Hispanic consumers, who have come to expect an inclusive, accurately translated online shopping experience. Payless partnered with MotionPoint to deploy and operate its Spanish site. MotionPoint is a leader in technology and services for website translation, localization and optimization.