Twitter, Bloomberg Partner To Stream News 24/7

Style Magazine Newswire | 5/1/2017, noon
Twitter Inc. has found its first partner for its push into round-the-clock streaming television: Bloomberg.
Twitter is looking to increase its video ad revenue.

Twitter is looking to increase its video ad revenue.

Twitter Inc. has found its first partner for its push into round-the-clock streaming television: Bloomberg.

The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter TWTR, +6.19% 24 hours a day, seven days a week.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith. The partnership will be announced Monday at an event Bloomberg LP is holding for advertisers by company founder Michael Bloomberg and Twitter CEO Jack Dorsey.

For more information go to http://www.marketwatch.com

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