Why Carl's Jr. Is Testing Out a CBD Burger
CNN/Stylemagazine.com Newswire | 4/18/2019, 5:01 p.m.
Carl's Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend. The chain said on Wednesday that it would sell the Rocky Mountain High: CheeseBurger Delight burger at one location in Denver, Colorado for just one day (April 20th, of course). The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative. Though the promotion is limited, it's not a stunt. The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl's Jr. Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD. Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health.
