Swarovski is opening their first Crystal Studio retail location in Texas at the Houston Galleria, Houston, marking the continuation of their global rollout of digital concept stores.

With an innovative and dynamic offering, the brick-and-mortar retail experience will give customers the chance to interact with digital components throughout the space, showcasing a unique and modernized shopping immersion like never before.

During this time, Swarovski is committed to protecting its customers and employees in the store, implementing precautionary safety and hygiene measures with great care, including:

*Continuous cleaning

*Sanitizing all “try on” and “returned products”

*Supplying employees and customers with sanitary items such as hand sanitizer, gloves and disinfectant

To celebrate the grand opening, the store will be offering customers an assortment of gifts and unique discounts on opening day, including a:

*Complimentary keyring holder as a door gift to the first 500 customers (while supplies last)

*Special Labor Day ‘Buy More, Sparkle More’ discount, where customers will receive up to 30% off with purchases

*10% neighboring discount for all Houston Galleria employees

*And much more!

The store has been designed to address the retail behavior of Swarovski’s ever-evolving consumer base, particularly those that fall in the millennial and Gen Z categories and is a significant part of their innovative retail strategy during their 125th Anniversary year. It will offer customers a memorable, highly interactive and socially focused environment, encouraging trial, creativity and spontaneity.

At the heart of the 1372.8 sq.ft. retail space, is the Crystal Bar, an immersive jewelry station where consumers can spend time discovering new products, curating looks with consultations from Swarovski's in-store experts and exploring product ranges virtually. Within this carefully curated space, every customer can create and style their unique sparkle. Shoppers are encouraged to touch and try on a range of products using the variable lighting settings at the Crystal Bar's mirrors and to explore the digital styling inspiration from Swarovski's community of influencers.

In addition to an optimized store format, the layout has also been reimagined to truly reinvent the shopping experience. Digital dimensions are integrated throughout and guide the shopping experience; starting from the shop window screens, aimed at capturing consumer's attention, to interactive tablets providing styling tips. Large screens display inspirational visuals, seasonal brand and campaign content, and create a contemporary, fresh and immersive in-store experience.

Swarovski debuted their Crystal Studio concept in Milan in early 2019, and have since opened in Paris, Beijing, Shanghai and, most recently, in Short Hills, New Jersey, with plans to open additional locations into 2021, both domestically and internationally.

Swarovski at Houston Galleria store officially opens to consumers on Monday, September 7th from 11:00am. Store opening times: Monday to Saturday 11:00am-7:00pm; Sundays 12:00pm-6:30pm. The location of the store is 5085 Westheimer Rd., Houston, TX 77056.