Merle Norman Cosmetics announces its FIRST foray into the world of clean skincare with the introduction of NEW Aqua Bliss, a 97% natural, plant-based moisturizer that provides superior barrier protection and time-released hydration for skin that is left feeling smooth and supple. This luxuriously weightless infusion of natural oils and antioxidants melts into skin, leaving it soothed, replenished, and blissfully hydrated.

Merle Norman Cosmetics (Affiliate Link) is in a class among few, having served beauty enthusiasts and the industry for 90 years. The brand has stayed relevant by listening and evolving, including consumer requests for clean beauty. They believe in science and base their product innovation, like this new clean category, on that trust. The brand’s new clean formulation approach will continue to evolve as new science and data is available. Merle Norman Cosmetics is committed to mindfully developing safe, results-driven products with complete ingredient transparency.

Meticulously formulated with Jojoba, Soy, Olive and Vitamin E oils, Aqua Bliss helps strengthen the skin’s natural moisture barrier and prevent the water-loss that can lead to dryness, fine lines and discomfort. It also contains sugar derived Aquaxyl, which is clinically proven to provide time-released hydration and plump the skin for a visibly hydrated, softer and smoother complexion. Additionally, antioxidant-rich Lavender Flower Powder and a Gingko Biloba derivative helps calm red, visibly stressed-out skin to keep it petal soft all year round.

Merle Nethercutt Norman launched her eponymous beauty empire in 1931 with two skincare game-changers. As the brand celebrates its milestone 90th Anniversary, they continue the tradition of advanced skincare innovations like Aqua Bliss, a new quench revolution in facial care.

Aqua Bliss Product Benefits

· 97% Natural + Plant Based Formula

· Provides superior barrier protection and time-released hydration

· Smooths, plumps and soothes

· Calms visibly red, irritated skin

· Safe for every skin type, every day

· Dermatologist-tested

· Free from Fragrance, Dyes, Parabens, Gluten, Colorants, Drying Alcohol, Formaldehyde and Phthalates

Aqua Bliss (SRP: $37) is available at Merle Norman Cosmetics Studios nationwide and online at www.merlenorman.com.