Ceremonia, the clean hair care brand rooted in Latinx heritage, introduces a clean hair gel, which nourishes while it styles, to their beloved Pequi line. Introducing the Pequi Styling Gel ($22). Founded by Swedish Latina Babba C. Rivera, Ceremonia continues to celebrate the richness of Latin culture through an inclusive line of products that take a hair wellness approach - the good for you formulas nourish hair while styling, never at the expense of hair’s health.

The Pequi Styling Gel is Ceremonia’s way of reimagining hair gel. This medium hold gel contains nourishing care ingredients such as Brazilian Pequi Oil to restore vitality to lifeless hair, antioxidant-rich Açai Extract to strengthen hair fibers, and Aloe Vera to lightly hydrate and leave hair soft. The Pequi Styling Gel not only styles hair, but leaves it feeling nourished without the stickiness and toxins of traditional hair gels. Whether you are looking for curl definition or a slick ponytail, this is your new styling companion, hands down!

“The nostalgia of the role hair gels played growing up, now reimagined to drive immediate results while providing long term benefits. I like to think of it as the hair gel for the New Generation,” says Babba Rivera, Founder and CEO of Ceremonia.

The Pequi Styling Gel formula was created for all hair types. We’ve created the below Ceremonia Look Book with styling tips optimized by hair type:

Hair that’s straight wavy or in between:

Create a Slick, Frizz-Free Pony: Work through damp hair, starting at the roots, then comb hair back into place and secure with an elastic. Can also be used on dry hair to smooth flyaways and frizz.

Curls and coils of all kinds:

Create Shiny, Defined Curls: Work through damp or dry hair as your final step after using the Pequi Curl Activator. For enhanced results, blowdry with the Diffuser de Rizos.

Pequi Styling Gel is available now for $22 on Ceremonia.com and Sephora.com.

Photo Credit: Sofi Perazzo & Graham Pollack