Hyundai No. 1 Ranked Automaker in Customer Loyalty

Brand Keys Ranks Hyundai Motor America #1 in Customer Loyalty for 15th Year Running

Style Magazine Newswire | 1/23/2024, 2:33 p.m.
Hyundai Motor America continues to dominate the automotive industry, achieving an impressive milestone by securing the top spot in customer ...

Hyundai Motor America continues to dominate the automotive industry, achieving an impressive milestone by securing the top spot in customer loyalty for the 15th consecutive year. This remarkable feat, announced by the Brand Keys Customer Loyalty Engagement Index (CLEI), reaffirms Hyundai's commitment to delivering exceptional experiences for its customers.

Unrivaled Commitment to Customer Satisfaction

In an industry where loyalty speaks volumes, Hyundai has consistently outshone competitors, placing not only first in the automotive sector but also ranking within the prestigious top 20 across all brands. The recognition by the Brand Keys Brand Loyalty Leaders survey for the 15th consecutive year solidifies Hyundai as the only automotive company to claim a spot in the top 20 in 2024.

Angela Zepeda, Chief Marketing Officer of Hyundai Motor America, expressed pride in the achievement, stating, “Hyundai is the sole automotive company in the Top-20 in the 2024 Brand Keys Brand Loyalty Leaders survey, and that is the result of our commitment to providing customers exceptional experiences throughout their journey.”

Loyalty Juggernauts: Hyundai's Unprecedented Streak

Brand Keys founder and president, Robert Passikoff, highlighted the significance of brands like Hyundai that consistently meet or exceed consumer expectations. He referred to them as 'Loyalty Juggernauts,' possessing overwhelming economic force that transcends universal awareness, establishing market dominance.

“Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff.

The Methodology Behind the Recognition

Brand Keys conducted interviews with 95,607 consumers aged 16 to 65, representing all nine US Census Regions. Participants self-selected categories they engaged with and evaluated 1,200 brands across 114 categories. Hyundai emerged as a leader in customer loyalty, reflecting its unwavering dedication to meeting and exceeding consumer expectations.

For more details on the Brand Keys Customer Loyalty Engagement Index and the #1 brands of 2024, visit https://brandkeys.com/customer-loyalty-engagement-index/Brand Keys.

As Hyundai continues to set new standards in customer satisfaction, this latest recognition adds another chapter to its legacy of excellence. With a focus on delivering exceptional experiences, Hyundai stands as a true pioneer in fostering lasting connections with its valued customers.