For the tenth consecutive year, the Chevrolet Silverado has been recognized as the best-selling full-size pickup truck among U.S. Hispanic buyers. This impressive milestone, based on S&P Global Mobility’s new personal U.S. vehicle registrations from 2014 to 2023, underscores the Silverado's enduring appeal and Chevrolet's commitment to quality and reliability.

 A Decade of Trust and Dependability

“This milestone is a great accomplishment for the brand,” stated Amy Masica, Marketing Director for Chevrolet Trucks. “We know our customers depend on capable, reliable trucks from a brand they trust, and we are proud that the Chevrolet Silverado continues to deliver.”

Chevrolet remains a top choice among U.S. Hispanic buyers, ranking as the third best-selling brand in this demographic. The Hispanic market segment has mirrored the overall market growth, showing a 7.1% increase. Chevrolet’s overall retail sales also surged by 11% from 2022 to 2023, reflecting the brand's widespread popularity and robust market performance.

Versatility and Power: The Hallmarks of the Chevrolet Silverado

The 2024 Chevrolet Silverado offers nine unique trims, catering to a wide range of needs and lifestyles. Whether you're a daily driver or an off-road adventurer, there's a Silverado model that fits your requirements. The latest Silverado comes equipped with the TurboMax engine, delivering best-in-class power with 430 lb-ft of torque.

Celebrating a Legacy of Excellence

The Chevrolet Silverado's decade-long reign as the preferred full-size pickup among Hispanic buyers is a testament to the brand's unwavering dedication to producing reliable, high-performance vehicles. This legacy of excellence continues to drive Chevrolet's innovation and customer satisfaction, ensuring that the Silverado remains a top choice for years to come.

For more information on the Chevrolet Silverado and to explore the various trims available, visit your local Chevrolet dealer or check out http://www.chevrolet.com. Stay connected with Chevrolet for the latest updates and news through their social media channels:

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Experience the power, versatility, and reliability of the Chevrolet Silverado today and join the many satisfied drivers who have made it the best-selling full-size pickup truck among Hispanic buyers for ten remarkable years.