Spec’s Wines, Spirits & Finer Foods embarks on a groundbreaking venture, teaming up with Bayou City Hemp Company and 8th Wonder Cannabis to bring an array of hemp-derived THC beverages to its 238 locations across Texas. From the bold flavors of HOWDY and Beach Break to the entire 8th Wonder Cannabis product line, customers can now explore an innovative fusion of craft beverages and cannabis-infused delights.

The collaboration marks a pivotal moment for Bayou City Hemp, which recently acquired 8th Wonder, Houston's esteemed brewery and distillery, establishing itself as the world's premier vertically integrated cannabis and craft beverage enterprise. With a steadfast commitment to quality and innovation, Bayou City Hemp has set the standard for cannabis products, employing cutting-edge techniques to extract THC from hemp. Spec's decision to embrace hemp-derived THC beverages underscores its legacy of pioneering initiatives, adding a new dimension to its renowned product offerings.

Expansion Throughout the Lone Star State

The embrace of cannabis-infused beverages extends far beyond traditional markets, permeating diverse venues such as restaurants, music venues, and family-friendly bowling alleys. Over 250 major retailers across Texas have embraced 8th Wonder's products, a testament to the brand's unwavering consumer trust. As Spec's and other retailers welcome the full portfolio of Bayou City Hemp and 8th Wonder products, the footprint of hemp-derived THC beverages is poised to double, heralding a new era of acceptance and exploration.

Ben Meggs, CEO of Bayou City Hemp and 8th Wonder, expresses enthusiasm for the expanded reach facilitated by Spec's partnership: “We have made significant strides in Texas with our premium hemp-derived THC products. Spec's recognition of our quality and capacity amplifies our ability to reach a broader audience, and we are thrilled to embark on this journey together.

Lisa Rydman-Lindsey, Spec's Family 3rd Generation, echoes Meggs' sentiments, emphasizing Spec's dedication to delivering exceptional products to its discerning customers: “Spec's has always been at the forefront of innovation, and this partnership is no exception. As the demand for alternative beverages continues to rise, we remain committed to offering our customers the finest selections, exemplified by brands like 8th Wonder.

Nationwide Reach

While Texas serves as the initial frontier for Bayou City Hemp and 8th Wonder's THC beverages, the brand's appeal extends far beyond state lines. With a diverse portfolio catering to evolving consumer preferences, the teams anticipate expansion into new territories, responding to the growing demand for cannabis-infused alternatives.

Consumer trends indicate a significant shift towards cannabis-infused beverages as a preferred choice over traditional alcohol options,” notes Meggs. “We are attuned to these preferences and are prepared to meet the evolving needs of consumers, both within Texas and nationwide.

In addition to Texas, Bayou City Hemp and 8th Wonder are set to make their mark in 2-to-3 new states in the coming months, reflecting the brand's accelerating momentum and nationwide appeal.

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