Fort Bend County, in collaboration with Clear Channel Outdoor, is set to launch a dynamic hurricane preparedness campaign featuring a virtual countdown on digital billboards across the area. This innovative approach aims to raise awareness and urge residents to prepare for the upcoming 2024 hurricane season.

Key Figures and Launch Details

The campaign will be officially launched by Fort Bend County Judge KP George and Stafford Mayor Ken Mathew, alongside Greg Babst from the Fort Bend County Office of Homeland Security & Emergency Management and Lee Vela from Clear Channel Outdoor. The event is scheduled for 9:30 a.m. on Tuesday, May 9, 2024, at the South Main Service Station in Stafford, Texas.

Countdown to Safety

Leveraging technology for community safety, the countdown will be displayed on 10 digital billboards provided by Clear Channel Outdoor at no cost to Fort Bend County. This public service initiative is part of an annual effort to encourage residents to prepare in advance of the hurricane season, which officially begins on June 1st.

Continuous Awareness

Throughout the hurricane season, which spans from June to November, the message on the billboards will evolve to continuously remind the community of the importance of taking precautions, planning, and preparing for potential hurricanes. This persistent visual reminder is designed to keep preparedness at the forefront of community consciousness, helping to minimize the risk and impact of hurricanes in Fort Bend County.

Community Impact

This campaign is a critical component of Fort Bend County's strategy to enhance disaster readiness among its residents. By integrating digital technology and public messaging, the county aims to foster a culture of preparedness that not only informs but also motivates residents to take proactive steps in safeguarding their families and properties.

Why It Matters

With hurricane season posing a significant threat each year, preparedness can dramatically reduce the impact of these potentially devastating natural disasters. By starting the conversation early and keeping it alive throughout the hurricane season, Fort Bend County hopes to ensure that every resident is equipped with the knowledge and resources needed to face any storm with confidence.

Stay informed and prepared by attending the launch event and keeping an eye on the digital billboards across Fort Bend County. For more information on hurricane preparedness and the specific actions you can take, visit the Fort Bend County Office of Homeland Security & Emergency Management’s website. Together, we can make the 2024 hurricane season a safer one for all residents of Fort Bend County.