In a bold display of innovation, strategy, and an unwavering commitment to pushing boundaries, Hyundai Motor Company has achieved a remarkable feat in 2024. With a brand valuation that skyrocketed to $23 billion, the South Korean automaker has claimed the 30th spot in Interbrand’s prestigious Best Global Brands rankings. This milestone, marking a 63% surge in brand value over just five years, further cements Hyundai’s standing as a dominant global force, with a consistent climb in rankings for the second consecutive year.

Driving the Future: “Progress for Humanity"

What sets Hyundai apart from its peers? It's not just the cars, it's the bold vision encapsulated in the company’s mantra: Progress for Humanity. This philosophy has powered Hyundai’s growth, leading to groundbreaking products like the IONIQ 5 N, which not only clinched the World Performance Car award at the 2024 World Car Awards but also garnered glowing accolades at the J.D. Power U.S. APEAL Study. These triumphs highlight Hyundai's growing competitiveness and solidify its status as a global top automaker, driven by excellence and a forward-thinking mindset.

But Hyundai isn’t stopping there. The company’s relentless pursuit of excellence is also evident in its expansive global initiatives. From establishing the Hyundai Motor Group Innovation Center in Singapore (HMGICS) to unveiling electric vehicle plants like the Hyundai Motor Group Metaplant America (HMGMA) and expanding operations in Saudi Arabia, Hyundai is making sure the world knows—it's not just here to compete, but to lead.

Engagement Beyond the Wheel

What makes Hyundai truly fascinating is its ability to connect with the world in ways beyond just manufacturing cars. The brand has cleverly tapped into the global sports arena with sponsorships ranging from archery to FIFA, cementing its presence on the global stage. But perhaps most impressive is Hyundai’s foray into the arts. Teaming up with the Whitney Museum of Art, Hyundai premiered its first short film, Night Fishing, and even opened its first restaurant, Na Oh, in Singapore with a Michelin-starred chef.

And that’s not all—the automaker’s creative prowess earned it several accolades at the prestigious Red Dot Awards in 2024 for Brand & Communications Design. This seamless blend of culture, art, and technology shows Hyundai’s clear intent: to become a household name that isn’t just recognized for its cars, but for its innovation, creativity, and global influence.

Introducing the ‘Hyundai Way’

In 2024, Hyundai unveiled its ambitious mid- to long-term strategy, aptly named the ‘Hyundai Way’. This vision sets the stage for Hyundai to lead in future mobility and energy. With a focus on software and artificial intelligence (AI), the automaker aims to redefine the mobility landscape by delivering unparalleled experiences in autonomous driving, electric vehicles (EVs), and even Advanced Air Mobility (AAM). The goal? To create a future where mobility and sustainability go hand in hand.

Jaehoon Chang, President and CEO of Hyundai Motor Company, put it best: “Hyundai Motor will strengthen its position as a game changer by expanding beyond vehicle manufacturing to AAM and other forms of future mobility. Our technological advances will bring a richer and more sustainable future for humanity.”

The Brand Behind the Brilliance

Hyundai’s achievements have not gone unnoticed. Interbrand, a global brand consulting firm, evaluates companies based on financial performance, brand influence, and competitive strength. Hyundai’s leap to 30th place reflects the automaker’s consistent growth and robust performance across all metrics. “Hyundai Motor's two-rank increase in this year's Best Global Brands is a testament to the company's achievements across both the business and branding fronts,” said Jihun Moon, CEO of Interbrand Seoul.

Hyundai’s vision, determination, and execution are clearly paying off, with their efforts propelling the IONIQ and N models to new heights and turning Hyundai Motor into a brand that is genuinely beloved by its fans and recognized worldwide.

A Future Fueled by Innovation

Established in 1967, Hyundai Motor Company is a pillar of innovation and resilience, operating in over 200 countries with a team of more than 120,000 people. The automaker’s transformation into a Smart Mobility Solution Provider reflects its commitment to tackling real-world mobility challenges while keeping sustainability at the core of its mission. From zero-emission vehicles to advanced hydrogen fuel cell technologies, Hyundai is positioning itself as a leader in the clean energy revolution.

As the auto industry evolves, Hyundai’s clear focus on mobility, energy, and innovation positions the brand to continue its upward trajectory. With its sights set on leading the charge toward a smarter, more connected, and sustainable future, Hyundai Motor Company is not just making cars—it’s making history.

For more information, visit: https://www.hyundai.com/worldwide/en/.