The Coca-Cola Company continues its longstanding commitment to Historically Black Colleges and Universities (HBCUs) with an exciting new platform that is sure to resonate with students across the country. Enter: “The World Is My Yard,” a dynamic, digital resource hub designed to celebrate HBCU culture, foster academic excellence, and equip students with the tools they need for world readiness.

With a legacy of supporting HBCU communities through impactful initiatives, Coca-Cola® is upping the ante once again. Their latest venture—available through the +one app—will exclusively serve HBCU students, offering access to a treasure trove of experiences, resources, and perks tailored to their unique needs. From grants and internships to engaging campus activities, this platform is a game changer for those looking to enrich their college journeys while setting the stage for their futures.

A Triple-Threat for Success: Culture, Readiness, and Renewal

The World Is My Yard revolves around three core pillars: celebrating the culture and magic of HBCUs, preparing students for post-collegiate life, and refreshing their mindsets with perks designed to inspire and rejuvenate. Stephanie Eaddy, Cultural Marketing Lead at The Coca-Cola Company, explains, “This platform brings together resources and experiences for students in one convenient location—amplifying our mission to uplift and support HBCU students while honoring the rich legacy of these institutions.”

So, what exactly does this digital wonderland offer? Let’s break it down:

World Readiness: Setting Students Up for Success

Coca-Cola® is serious about ensuring students are prepared for life after graduation. Through “The World Is My Yard,” students can access internship and externship programs, leadership courses, and professional development resources that will help them thrive in the real world. 

Take, for example, ZIYNX Academy, a unique micro-internship program geared toward student-athletes to help them transition from sports into the workforce. Or **Project XL, a collaboration with Accenture Song and Urban Edge Network, which offers leadership and innovation courses designed to build a diverse talent pipeline from underrepresented HBCUs. These initiatives connect students to leading companies, giving them a leg up in competitive industries.

HBCU Culture: A Celebration of Pride and Magic

What would an HBCU experience be without the vibrant culture that defines it? “The World Is My Yard” enhances that magic by creating a central hub for students to stay in the loop about exciting campus events, from Homecoming to the annual Classics. Think surprise pop-up events, exclusive merchandise, and brand-new Coca-Cola® product samples—just what every student needs to keep that school spirit alive!

Whether it’s celebrating academic achievements or enjoying the camaraderie that comes with being part of an HBCU, Coca-Cola® is making sure no student misses out on the action. 

Renewal and Refreshment: Perks for Every Student

Coca-Cola® isn’t just here to help students academically—they’re also committed to refreshing their mindsets. Through this platform, users will have access to exclusive events and discounts, helping them maintain balance in both their academic and personal lives. Need a little self-care? Students can unlock premium subscriptions to services that’ll give them a well-deserved mental break.

By tapping into community organizations and aligning with students’ passions, Coca-Cola® is offering a holistic experience designed to keep the HBCU student body inspired and rejuvenated.

Your Yard, Your Way

HBCU students eager to explore all that “The World Is My Yard” has to offer can sign up easily via their college email address. Once inside the app, students will find themselves on the fast track to success, armed with the tools and experiences they need to thrive academically, professionally, and personally.

For more information and to download the +one app, visit [Coca-Cola’s Official Page](https://www.coca-cola.com/us/en/offerings/twimyopt).

A Legacy of Excellence

With over 700,000 employees worldwide and a portfolio of beloved brands like Coca-Cola®, Sprite, Dasani, and Minute Maid, Coca-Cola® is no stranger to innovation. Whether it’s reducing sugar content in their drinks or investing in sustainable sourcing practices, the company continues to positively impact communities and consumers alike. With “The World Is My Yard,” Coca-Cola® reaffirms its commitment to empowering the next generation of leaders—starting with HBCU students.

For more info, visit Coca-ColaCompany.com and follow Instagram, Facebook, and LinkedIn