WSS Celebrates 40th Anniversary with Special Día de Muertos Collaborations
Lisa Valadez | 10/22/2024, 2:42 p.m.
WSS CELEBRATES 40 YEARS OF COMMUNITY AND CULTURE WITH NATIONWIDE ANNIVERSARY TOUR
WSS, the leading neighborhood retailer in sneakers, footwear, and apparel, is celebrating its 40th anniversary this fall by commemorating four decades of strong connections with diverse communities across the nation. From its humble beginnings at local swap meets to its national retail presence, WSS has remained dedicated to serving its customers and fostering meaningful relationships in every community it touches.
As part of its 40th anniversary celebration, WSS is unveiling a special Día de Muertos collaboration with iconic brands such as Puma, Adidas, Vans, Crocs, and Timberland. These limited-edition collections pay tribute to the cultural richness of Día de Muertos, incorporating vibrant designs and symbolic elements that reflect the spirit of the holiday. The exclusive merchandise blends heritage and style, offering customers a unique way to celebrate both tradition and fashion.
A highlight of the collection is the WSS-exclusive Puma Día de Muertos line, featuring limited-edition T-shirts and sweatshirts. Each piece in the collection captures the essence of the holiday, honoring the cultural significance of Día de Muertos while showcasing stylish, contemporary designs.
WSS continues to deepen its commitment to the communities it serves by celebrating both milestone anniversaries and culturally significant events, offering products that resonate with their customers' values and heritage.
