Hyundai Motor Company continues to push the boundaries of automotive design and innovation, solidifying its position as a global leader in the field. At the prestigious International Design Excellence Awards (IDEA) 2024, Hyundai clinched multiple accolades that underscore its commitment to excellence and forward-thinking design. Among the top honors, the revolutionary IONIQ 5 N took home the coveted ‘Gold’ award, while the all-new SANTA FE earned a distinguished ‘Bronze.’ Additionally, the Hyundai Heritage: Retrace Collection Book ‘PONY’ won both the prestigious ‘Curator’s Choice Award’ and ‘Gold’ in the Branding category, marking a new milestone in the company’s journey.

Championing a New Era of Automotive Design

Hyundai’s IONIQ 5 N, hailed as a high-performance electric vehicle (EV), leads the company’s electrification strategy. Recognized for its innovative features and electrifying performance, the IONIQ 5 N is more than just a car; it’s a glimpse into the future of high-performance EVs. As the 2024 World Performance Car of the Year, the IONIQ 5 N was celebrated for its racetrack capabilities, motorsport-derived technologies, and Hyundai’s award-winning Electric Global Modular Platform (E-GMP). The vehicle has set a new standard in performance, showcasing Hyundai’s ability to marry technology with thrilling driving experiences.

 Hyundai Ioniq

The Bold New SANTA FE

Hyundai’s design prowess didn’t stop there. The SANTA FE, a hallmark of Hyundai’s SUV lineup, captured the ‘Bronze’ at IDEA 2024 for its daring and spacious design. This fifth-generation SUV boasts an “Open for More” concept, creating an expansive terrace-like living space ideal for outdoor enthusiasts. With its striking exterior and H-motif elements, the SANTA FE stands out as a bold, versatile SUV ready for adventure. Its interior, designed for ultimate comfort and functionality, features foldable seating and sustainable materials. It’s no surprise that the SANTA FE continues to earn high praise from the design community for its innovation and elegance.

Heritage Meets Innovation: Hyundai’s ‘PONY’ Collection Book

Among Hyundai’s other major wins was the ‘Curator’s Choice Award’ for the Hyundai Heritage: Retrace Collection Book ‘PONY.’ This book, a tribute to Hyundai’s legacy, beautifully captures the brand’s rich history, offering a glimpse into the design of its first mass-produced car. The award-winning collection is not just a book; it’s a testament to Hyundai’s dedication to preserving its roots while advancing into the future. By showcasing design sketches, development documents, and interviews, the ‘PONY’ Collection serves as a timeless reminder of the company’s human-centered approach to success.

 Hyundai Santa Fe

Concepts That Embody Hyundai’s Vision for the Future

Hyundai’s success at IDEA 2024 was further bolstered by praise for the SANTA FE XRT Concept, SPACE (Spatial Curated Experience), and the Hyundai Motor Group Global EV Home Charger. Each of these projects embodies Hyundai’s mission to reimagine mobility, blending innovative design with sustainability.

The rugged SANTA FE XRT Concept, designed for off-road adventures, emphasizes Hyundai’s dedication to practical yet bold designs that can conquer any terrain. With off-road wheels, external storage, and a durable roof-mounted luggage rack, the XRT Concept invites consumers to explore the world beyond paved roads.

In another groundbreaking design, Hyundai’s SPACE is a mobility solution designed to give everyone, including those with disabilities, access to public transportation. First unveiled at CES 2024, this flexible, multi-seater vehicle combines cutting-edge technology with inclusivity, ensuring people of all abilities can enjoy seamless travel. Its hydrogen fuel cell technology is not only environmentally friendly but also supports sustainable agriculture through smart farming systems incorporated into its design.

Finally, the Hyundai Motor Group Global EV Home Charger showcases Hyundai’s commitment to convenience and sustainability. With a range of 7 to 22 kW, the compact charger is user-friendly, featuring a sleek design and app-based energy management system. It’s a vital part of Hyundai’s vision to make EVs accessible and easy to charge, aligning with the company’s broader goal of creating a more sustainable future.

A Commitment to Innovation and Excellence

Hyundai’s triumphs at IDEA 2024 reflect the company’s unwavering dedication to pushing the envelope in automotive design and technology. These awards, along with Hyundai’s recent recognitions at the Red Dot and iF Design Awards, underscore the brand’s influence on the global stage. From high-performance EVs like the IONIQ 5 N to groundbreaking mobility solutions like SPACE, Hyundai continues to redefine what’s possible in the automotive industry.

For more information about Hyundai’s latest innovations and award-winning designs, visit Hyundai Motor Media Hub. As Hyundai forges ahead, it remains committed to delivering vehicles and services that prioritize sustainability, design excellence, and human-centered innovation.

For more info, visit hyundai.news