Chevy Electrifies with Erewhon’s New ‘Electric Juice’ Wellness Drink—Eco-Friendly & Delicious
Jo-Carolyn Goode | 9/24/2024, 11:32 a.m.
Electric cars and health tonics—what do they have in common? Well, if you're Chevrolet and Erewhon, the answer is "everything!" In a refreshingly unique collaboration, Chevrolet is teaming up with Erewhon, the beloved organic food retailer, to introduce an innovative drink to match their forward-thinking ride. Enter the **Equinox EV Electric Juice**, a vibrant, superfood-powered beverage inspired by Chevy’s latest electric SUV, the Equinox EV. Just like the car, this drink promises to energize and recharge—both literally and figuratively.
A Sip of Sustainability
Set to hit Erewhon’s Tonic Bar on September 27th at their Studio City location in Los Angeles, this limited-edition juice will be offered exclusively to those lucky enough to get there in time. But wait—Chevrolet isn't stopping at just a juice release. The company is offering test drives of the Equinox EV on the same day, from 7 a.m. to 7 p.m., ensuring customers can get an electrifying experience from both the car and the juice! As a bonus, every driver gets a free bottle of the vibrant concoction.
Chevy isn’t just hyping the future of cars—it’s sipping its way into the world of wellness with a drink packed with eco-friendly, organic ingredients. And Erewhon, known for its commitment to sustainability and premium organic products, is the perfect partner for this fusion of clean driving and clean eating.
What’s in the Juice?
The Equinox EV Electric Juice isn’t just a pretty face—or in this case, a pretty bottle. It’s a powerhouse of wellness, featuring some of the most nutrient-dense ingredients around:
- Chocho, a protein-rich plant source that packs a serious nutritional punch. If you haven’t heard of it yet, you will—it’s fast becoming the *it* superfood in the wellness world.
- Blue Spirulina, an electric-blue superfood known for its energizing and detoxifying properties. It doesn’t just make the juice pop visually; it also aligns with the signature blue of Chevy’s new EV.
It’s a wellness powerhouse that’s not only great for your body but great for the planet too—just like the Equinox EV. Chevy and Erewhon are sending a clear message: health, wellness, and sustainability can coexist in style.
Chevrolet’s EV Surge: More Than Just Juice
Beyond the juice bar, Chevrolet has been having a record-breaking year in the EV market. August marked Chevy’s best month ever for electric vehicle sales, with the Equinox EV leading the charge. And where better to celebrate than in Los Angeles, one of the nation’s largest electric vehicle markets? The city’s eco-conscious, health-loving crowd is the perfect audience for both the Equinox EV and Erewhon’s new tonic.
“We’re excited for more customers to discover the Equinox EV—it’s fun to drive, eco-friendly, and appeals to those who are serious about sustainability,” said Steve Majoros, Chevrolet’s Chief Marketing Officer. "Collaborating with Erewhon lets us connect with Southern California’s forward-thinking customers, an important market for Chevrolet’s green initiatives."
A Match Made in Eco Heaven
While the car-and-juice pairing might sound quirky at first, it makes perfect sense when you think about it. Both Chevrolet and Erewhon are committed to driving change—whether that’s reducing emissions on the road or promoting sustainability in what we consume. Erewhon has long been a champion of organic farming and sustainable living, with 10 locations across Southern California catering to health enthusiasts and eco-warriors alike. For Chevrolet, whose electric vehicles are becoming increasingly popular in regions like Los Angeles, aligning with a brand like Erewhon is the ideal way to tap into the modern consumer mindset.
Electric Juice Meets Electric Vehicle—Houston, Are You Ready?
Here in Houston, we’re no strangers to going big—and this partnership between Chevy and Erewhon is all about big ideas. From the future of clean transportation to the latest wellness trends, this innovative collaboration has us thinking: could we soon see the Equinox EV and its *Electric Juice* in our neck of the woods? With Houston becoming a growing hub for electric vehicles and sustainability efforts, don’t be surprised if this dynamic duo eventually makes its way to the Bayou City.
Until then, we’ll be keeping an eye on this electrifying trend out in LA—and maybe even planning a road trip to catch a glimpse of this game-changing, superfood-sipping, planet-saving moment.
For more info, visit pressroom.chevrolet.com