BMW Motorrad USA is revving up excitement as it officially announces the return of BMW Motorrad Days Americas 2025—an electrifying three-day celebration of motorcycles, camaraderie, and innovation. Taking place from October 3-5, 2025, this must-attend event will once again be held in conjunction with the renowned Barber Vintage Festival at Barber Motorsports Park in Birmingham, Alabama.

An Unforgettable Motorcycling Experience

Building on the tremendous success of its inaugural event in 2023, which commemorated BMW Motorrad’s centennial, BMW Motorrad Days Americas continues to be a premier gathering for motorcycle enthusiasts. Expect thrilling on- and off-road demo rides, live music, delicious food, interactive experiences, and an opportunity to connect with fellow riders and fans from around the world.

Kevin Philips, Head of BMW Motorrad for the Americas, expressed his enthusiasm:
“The overwhelming response to BMW Motorrad Days Americas in 2023 made it clear that this event had to continue—and grow. There is no better setting for such a celebration than the Barber Vintage Festival, with its world-class museum, racetrack, and the warm hospitality of Birmingham. Whether you're a seasoned rider or simply admire the artistry and freedom of motorcycles, we invite you to join us this October for an unforgettable experience.”

Barber Vintage Festival: A Mecca for Motorcycle Enthusiasts

As one of the largest motorcycle festivals in the world, the Annual Barber Vintage Festival, presented by BMW Motorrad, attracts over 80,000 spectators each year. The event features:

• Vintage motorcycle racing
• A fan zone with exclusive BMW Motorrad experiences
• Stunt shows
• A massive swap meet with 600+ vendors
• Extended museum hours featuring the world’s largest collection of vintage motorcycles
• Seminars, speakers, and live demonstrations

George Dennis, President of ZOOM Motorsports, shared his excitement:
“We’re thrilled to welcome BMW Motorrad Days Americas back to the Barber Vintage Festival. With BMW Motorrad’s incredible legacy and cutting-edge innovation, this event has become a cornerstone of the global motorcycle community. Attendees can expect an unparalleled weekend of two-wheeled excitement.”

The Legacy of BMW Motorrad Days

Since its inception in 2001 in Seefeld, Austria, BMW Motorrad Days has been a must-attend event for motorcycle enthusiasts worldwide. Originally named the BMW Motorrad Biker Meeting, it quickly outgrew its initial venue and found a permanent home in Garmisch-Partenkirchen, Bavaria—where it has welcomed tens of thousands of fans from over 50 countries. Expanding to North America in 2023, BMW Motorrad Days Americas has cemented itself as an essential event for riders and admirers alike.

BMW Group: A Powerhouse in the U.S. Market

Beyond its deep-rooted heritage in motorcycling, BMW Group has made a significant impact in the United States. Established 50 years ago, BMW of North America continues to lead in automotive and motorcycle innovation. The BMW Group Plant Spartanburg in South Carolina is the company’s largest production facility worldwide, assembling over 1,500 vehicles per day. BMW’s vast network includes 350 BMW retailers, 147 BMW motorcycle dealers, and 104 MINI dealerships, collectively supporting over 120,000 jobs and contributing $43.3 billion annually to the U.S. economy.

Join the Ultimate Motorcycle Festival

Whether you're a long-time BMW rider, a vintage motorcycle enthusiast, or simply passionate about the culture of two-wheeled adventure, BMW Motorrad Days Americas 2025 at Barber Vintage Festival is the place to be. Don’t miss out on this once-a-year celebration of motorcycles, heritage, and the thrill of the open road.

For more details and schedule updates, visit the Barber Vintage Festival Information Page.