In the world of fine spirits, few brands dare to blend time-honored traditions with contemporary craftsmanship as seamlessly as Trulussó, a new premium tequila brand that embodies both heritage and bold innovation. Launching with three exceptional expressions—Blanco, Reposado, and Añejo—Trulussó is not just another tequila; it’s a symbol of determination, excellence, and the relentless pursuit of perfection.

A Legacy of Master Tequileros

Trulussó’s journey is deeply rooted in the rugged highlands of Jalisco, Mexico, where generations of Agaveros and Master Tequileros have cultivated the art of tequila-making. Crafted at the renowned Feliciano Vivanco distillery (NOM 1414), each bottle reflects a meticulous process—from hand-selecting the finest Blue Weber agave to a precise distillation and aging method overseen by Master Tequilero Sergio Cruz.

Behind this brand is an inspiring story of visionaries who sought to revolutionize the tequila experience. Jay Mackey and Corey Millionz, longtime friends and entrepreneurs, founded The Trulussó Group in 2021 with the goal of creating a luxury tequila brand that honors tradition while setting new industry standards. Their journey took them deep into the heart of Mexico’s tequila culture, where they forged a partnership with the esteemed Feliciano Vivanco distillery. In 2023, they welcomed Micah McDonald as a co-founder, strengthening their commitment to delivering an authentic, world-class tequila experience.

 TRULUSSÓ's founders - Jay Mackey, Corey Millionz, and Micah McDonald 

“Our vision was clear: craft a tequila that elevates every moment and redefines luxury, while staying true to Mexico’s deep tequila heritage,” shares co-founder Jay Mackey. “Trulussó is more than a drink—it’s a testament to hard work, passion, and the spirit of those who refuse to settle for anything less than excellence.”

The Trulussó Experience: A Tequila for True Connoisseurs

Each Trulussó expression is a masterpiece in its own right, blending purity, depth, and sophistication:

• Trulussó Blanco ($129): A groundbreaking sipping tequila, capturing the raw essence of agave while delivering a refined, silky smoothness. Expect notes of vanilla, guava, orange, honey, green tea, and fresh mint, setting a new standard in the Blanco category.

• Trulussó Reposado ($149): Aged eight months in American White Oak barrels, this honey-colored beauty balances the bright notes of agave with the warmth of caramel, sweet orange, dried fruit, and vanilla, creating a sophisticated yet approachable tequila.

• Trulussó Añejo ($179): The pinnacle of luxury, aged 18 months in French Oak barrels, delivering a deep, complex profile with agave, green apple, and hazelnut notes—perfect for true connoisseurs who appreciate depth and refinement.

Each bottle is housed in a stunning, tall decanter designed to reflect the grandeur and craftsmanship of Trulussó. The brand’s signature scripted “T” stands proudly on the front, while the back features an elegant agave emblem, honoring the tequila’s origins. Available in White, Black, and Agave Blue, these bottles are not just containers but collectible pieces of art.

Where to Experience Trulussó

Trulussó tequilas are now available online at www.trulusso.com, with plans to launch in select high-end liquor retailers, exclusive bars, and fine dining establishments soon.

Follow @trulusso on social media for the latest updates, exclusive tastings, and behind-the-scenes looks at the artistry behind this groundbreaking tequila.

Raise Your Glass to Determination and Distinction

For those who appreciate bold flavors, rich history, and uncompromising quality, Trulussó is more than just tequila—it’s a statement. Whether sipped neat, on the rocks, or in an expertly crafted cocktail, Trulussó invites you to taste the passion, craftsmanship, and legacy behind every drop.

Trulussó: Distilled for the Determined™.