In a bold stride toward reshaping its U.S. market presence, Mitsubishi Motors North America, Inc. (MMNA) is pushing forward with its ambitious Momentum 2030 business plan, unveiling new dealerships and groundbreaking innovations aimed at strengthening customer connections. One of the most notable expansions is the upcoming Walser Mitsubishi dealership in Burnsville, Minnesota, set to open its doors in April 2025.

This strategic move is part of Mitsubishi's comprehensive approach to modernize its vehicle lineup, introduce customer-centric retail models, and increase its footprint in untapped markets. Under Momentum 2030, Mitsubishi plans to roll out new and refreshed models annually through 2030, coupled with major investments in digital platforms that simplify the car-buying process.

A Perfect Partnership: Walser Automotive Group and Mitsubishi Motors

The Walser Automotive Group, ranked as the 26th largest dealer group in the U.S., has a storied history of customer-focused innovation. Since its inception in 1954, Walser has grown to represent more than 20 auto brands across 35 facilities, pioneering the "one person, one price" model that has become a gold standard for hassle-free car shopping.

“We're excited to bring Mitsubishi Motors to the Burnsville community as we continue our mission to provide an effortless customer experience,” said Andrew Walser, CEO of Walser Automotive Group. “Mitsubishi's focus on innovation, technology, and great service aligns perfectly with Walser's core values.”

Mark Chaffin, President and CEO of MMNA, echoed this enthusiasm, highlighting Walser's dedication to customer satisfaction as a catalyst for Mitsubishi’s future growth. “Walser Automotive’s commitment to excellence is exactly what Mitsubishi needs as we roll out our transformative Momentum 2030 plan.”

Houston’s Mitsubishi Scene: Where to Find the Latest Models

For Houston residents eager to experience Mitsubishi’s evolving lineup of stylish SUVs and eco-friendly plug-in hybrids, the city offers several top-tier dealerships:

Foundation 45 Mitsubishi
16210 North Freeway, Houston, TX 77090
Known for its extensive inventory and customer-first approach, Foundation 45 Mitsubishi ensures a seamless buying experience.
🌐 foundation45mitsubishi.com

DeMontrond Mitsubishi
Texas City, TX
Offering both new models and certified pre-owned vehicles, DeMontrond Mitsubishi stands out with its Warranty Forever program, adding peace of mind to every purchase.
🌐 demontrondmitsubishi.com

West Houston Mitsubishi
17007 Katy Freeway, Houston, TX 77094
This dealership is a local favorite for its customer-centric services and wide range of Mitsubishi vehicles.
🌐 yelp.com

The Road Ahead: Innovation, Sustainability, and Growth

As Mitsubishi Motors charges forward with its Momentum 2030 plan, the brand is not just focused on expanding its dealer network. It’s also leading the way in sustainability, offering a growing lineup of hybrids, plug-in hybrids, and electric vehicles, while investing in cutting-edge technology to meet the evolving demands of modern drivers.

For Houstonians and car enthusiasts nationwide, Mitsubishi’s evolving identity promises more than just new models—it offers a future where innovation, reliability, and customer satisfaction drive every decision.