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Kevin Liles and London On Da Track Partner with Verizon to Bring Back the Art of Freestyle with National Emcee Competition

#Freestyle50 challenge to Award Record Deal, $10,000 and More

Freestyle represents hip-hop in its purest form – authentic self-expression that achieves a universal truth. Although rap has taken on many different forms over the years, nothing can compare to the raw power of spontaneous rhymes being spit by an emcee artist who’s seen it, lived it and feels it. That’s why music mogul Kevin Liles and mega producer London On Da Track are partnering with Verizon to inspire the next generation of rappers with the #freestyle50 challenge, a national talent competition in search of the next voice of hip-hop.