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Twelve Ways to Build Better Client Relationships

Excerpted from The Success Code: A Guide for Achieving Your Personal Best in Business and Life (J & K Publishing, 2018, ISBN: 978-0-692-99241-8, $24.95).

Deeply connected, trust-based, and authentic client relationships are hard to come by and clients know it. Successful businessman Paul G. Krasnow, author of The Success Code: A Guide for Achieving Your Personal Best in Business and Life (J & K Publishing, 2018, ISBN: 978-0-692-99241-8, $24.95), says when you know how to create these relationships with your clients, you'll win their loyalty, earn referrals, and enjoy repeat business for life.

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A Referral System That Gets Results: Eight Great Ways to Get Started Building Yours

Referrals from clients who like and trust you can exponentially grow your business. Successful businessman Paul G. Krasnow explains how to create a system that keeps them consistently rolling in.

Everyone loves referrals. They're inexpensive, fast, and easy. No need to chase down and convince a promising lead when a satisfied client is handing him or her to you on the proverbial silver platter. Quite often, they're lucrative: New clients are willing to pay you a little more if you've been vetted by a colleague they trust. For that same reason—the built-in trust—they're more open to your guidance once they've become your client. All of this adds up to a more fun and rewarding way to do business.