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New Nielsen Report Quantifies Black America's Digital Footprint
African American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and trending mainstream, according to global researcher Nielsen. With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and technology to move from consumers to creators--of platforms, products, content and financial ecosystems.
