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Macy's Launches, 'And Now This' for the Fashion-Forward, Contemporary Shopper

‘And Now This’ spotlights ready-to-wear and men’s styles that inspire confidence, personal style and trend-based dressing

Today, Macy’s introduced a new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and evolving style, through trend-forward pieces at affordable price points. Available now at macys.com and select stores, And Now This opens up a world of endless possibilities for customers’ amazing, ready-for-anything life.