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Luchadores and Superheroes Featured in Colorful COVID-19 Ad Campaigns
Culturally Relevant Characters Encourage Vaccines and Boosters Among California’s Black and Latino Communities
As part of a statewide effort to encourage Latino and Black/African American Californians to get vaccinated and boosted, the California Department of Public Health (CDPH) has launched engaging and culturally relevant ad campaigns featuring luchadores and comic book heroes battling COVID-19.
