Lil Nas X attends the Versace Fall-Winter 2023 Versace fashion show at Pacific Design Center on March 9 in West Hollywood, California.
Mandatory Credit: Robert Smith/Patrick McMullan/Getty Images
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Male grooming is booming. Here’s why
Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. The same market was worth an estimated $74.8 billion in 2021. So what’s behind the growth?
