A Calvin Klein campaign ad featuring Kendall Jenner is seen inside the Palladium Praha shopping mall in Prague, Czech Republic, on May 18, 2020.
Mandatory Credit:	Milan Jaros/Bloomberg/Getty Images

A Calvin Klein campaign ad featuring Kendall Jenner is seen inside the Palladium Praha shopping mall in Prague, Czech Republic, on May 18, 2020.
Mandatory Credit: Milan Jaros/Bloomberg/Getty Images

Stories this photo appears in:

Tease photo

Why Calvin Klein ads still get people talking

Just a few days into 2024, Jeremy Allen White’s bare, muscled body — clad in Calvin Klein briefs — became the year’s first viral sensation.