TikToker and beauty influencer Jools Lebron popularized the phrase “very demure, very mindful” in a series of satirical videos that shook the internet.
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Dictionary.com has named its word of the year, and it isn’t ‘brat’
“Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.”
