The three-year investment comes amid a recent resurgence at the box office following dual Hollywood strikes and the Covid-19 pandemic that shuttered theaters and limited the number of releases.
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Major movie theater chains unveil a $2.2 billion makeover plan
With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.2 billion plan to bring them back.
