BMW NA 50th Anniversary
Stories this photo appears in:
BMW’s Motorsport Legacy: How Racing Cemented the Brand as ‘The Ultimate Driving Machine’
In the world of automotive marketing, few strategies have been as bold—or as effective—as BMW’s venture into motorsport in the 1970s. With advertising restrictions in the U.S. due to legal disputes, BMW executives, led by visionary Bob Lutz, saw an opportunity to showcase their cars' capabilities on the track rather than on billboards. The result? A motorsport legacy that would redefine the brand and carve its name into racing history.
