A group of African Americans got into an automobile to carpool during the Montgomery bus boycott, in Montgomery, Alabama, in February 1956. An empty city bus is visible in the background.
Mandatory Credit:	Don Cravens/The Chronicle Collection/Getty Images via CNN Newsource

A group of African Americans got into an automobile to carpool during the Montgomery bus boycott, in Montgomery, Alabama, in February 1956. An empty city bus is visible in the background.
Mandatory Credit: Don Cravens/The Chronicle Collection/Getty Images via CNN Newsource

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‘A spiritual act of resistance’: Black consumers are boycotting corporations retreating from DEI

Treece Jones used to shop at Target at least once every other week, spending between $75 and $200 on each trip. Jones, a 32-year-old Black woman from Dallas, said she enjoyed browsing the store aisles for some of her favorite Black-owned brands including Pattern, Ezra Coffee and Design Essentials.