Cottage cheese is cool again, thanks to TikTok
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TikTok made cottage cheese so popular, producers are struggling to keep up
When clients used to ask John Crawford if he thought cottage cheese could make a comeback, his answer was an emphatic: “No.” “Part of it was texture, part of it was – it was a diet food, it was your grandparents’ food,” said Crawford, SVP of client insights for dairy at the market research firm Circana. “But TikTok changed all that.”
