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Billboards and Bold Voices: Albuquerque's Campaign to Curb Black Overdose Crisis with Naloxone Awareness
In a city where community action meets public health innovation, Albuquerque, New Mexico is becoming a model of life-saving awareness. Along major highways and in neighborhoods where the overdose crisis has taken too many lives, a bold message is rising from towering billboards: “You Have The Power to Save Lives.” Backed by the national nonprofit Vital Strategies, this initiative is placing naloxone—commonly known by its brand name Narcan—into the hands of those who need it most
