Asymmetrical Split Button Up - FRIED RICE A/W 2025 Collection
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New York Streetwear Brand FRIED RICE Expands to Asia with Shenzhen Pop-Up
New York City’s vibrant streetwear scene has found a new international home. FRIED RICE, the boundary-pushing fashion brand founded by award-winning designer Maya Wang, officially launched its first Asia pop-up at K11 ECOAST in Shenzhen on August 30, 2025. The year-long showcase, which runs through August 2026, marks a bold step in the brand’s mission to connect with creative communities across Asia while sharing its unique NYC-inspired ethos with global audiences.
