Tyla: The South African Siren Taking the Music World by Storm

Francis Page Jr. | 11/16/2023, 10:57 a.m.
From the vibrant heart of Johannesburg emerges a voice that’s as refreshing as the title of her chart-topping hit: “Water.” ...

From the vibrant heart of Johannesburg emerges a voice that’s as refreshing as the title of her chart-topping hit: “Water.” Tyla Laura Seethal, known mononymously as Tyla, is riding the wave of success with a song that’s soaked in rhythm and has flooded social media with its infectious beat.

A Splash on the Charts

With “Water” cascading over the airwaves, Tyla has etched her name on the prestigious Billboard’s U.S. Afrobeats Songs chart for 10 weeks straight, while also showering the Hot R&B/Hip-Hop Songs chart’s top 10. This Grammy-nominated artist isn’t just making ripples; she’s creating a tidal wave of fans who can’t get enough of her music.

The Phenomenon of “Water”

It’s not just the melody that’s caught the world’s attention; it’s the cultural tapestry woven through her sound. “It’s the perfect blend,” Tyla says, describing her mix of amapia- no, R&B, and pop, rooted in the rich soils of South African tradition. Her song’s success is mirrored in the viral Water Dance Challenge, proving that her music isn’t just to be heard; it’s to be experienced.

From Engineering to Entertainment

Tyla’s journey to stardom wasn't a straight path. Originally studying mining engineering, she soon realized that music was her true calling. Her dedication saw her juggle studies with studio sessions, transforming her weekends into a launchpad for her career.

The Social Media Muse

With over 6 million TikTok followers, Tyla’s presence on social media is undeniable. Her beginnings on platforms like musical.ly have evolved into a role model status. “I understand the influence I have now,” she admits, recognizing the responsibility that comes with her growing fame.

Behind the Scenes and Screens

Despite her online persona, Tyla values downtime, often retreating to the comfort of her family’s company. “We just sit on our parents’ bed and talk about anything and everything,” she shares, giving us a glimpse into the simple pleasures that ground her amidst her burgeoning career.

An Unplanned Viral Sensation

The music video for “Water,” a project that nearly didn’t materialize, became a testament to Tyla’s adapt- ability and her fans’ enthusiasm. Directed by the visionary Child, the video captures the essence of Tyla’s artistry and the palpable joy she brings to her performances.

As Tyla makes her mark globally, with memorable appearances like her debut on The Tonight Show with Jimmy Fallon, she remains a testament to the power of embracing one’s roots and pushing the bound- aries of genre and expectation. For Tyla, the stage is vast, and the world is an ocean of opportunity waiting to be explored.