In the heart of Houston, where cultures blend and opportunities flourish, the 2024 State of Hispanics – Data Summit & Business Expo was a testament to the power and influence of the Hispanic community in the region. Held at the prestigious Federal Reserve Bank of Dallas, this event drew over 400 leaders from various sectors, all united by a common goal: to understand and amplify the economic and social impact of Hispanics in Houston.

 Dr. Laura Murillo at the State of Hispanics – Data Summit & Business Expo

A Gathering of Visionaries

Hosted by the Houston Hispanic Chamber of Commerce, this one-of-a-kind event brought together a diverse group of influencers, from academia to business, government, and civic sectors. The morning of Thursday, August 22nd was charged with anticipation as attendees, supported by key underwriters such as @aarptx, @pncbank, and @wearehccs, gathered to engage in thought-provoking discussions and data-driven insights that highlighted the burgeoning role of Hispanics in the region.

A Data-Driven Narrative

The summit was not just about celebrating achievements but about grounding the narrative in hard facts. Dr. Jeronimo Cortina, Associate Director & Associate Professor at the Center for Mexican American Studies, presented a compelling analysis on the increasing presence of Hispanics on corporate boards. This was further enriched by Lopez Negrete Communications’ exploration of the economic impact of Latinos in Houston. Pablo Pinto, Director of the Center for Public Policy at the University of Houston’s Hobby School of Public Affairs, offered a forward-looking perspective on what lies ahead for the Hispanic community in Houston.

 State of Hispanics – Data Summit & Business Expo crowd

The data spoke volumes:

• Houston Hispanics’ spending power has already surpassed $54 billion annually, with projections suggesting it could reach a staggering $80 billion by 2022.
• Homeownership among Hispanics is robust, with over 53% owning their homes, and the community accounts for a quarter of the region’s residential market.
• Entrepreneurship is thriving, as Hispanics are twice as likely to start a business compared to other demographic groups, and Hispanic-owned small businesses make up more than 42% of the region's total.

A Community on the Rise

The summit underscored the Hispanic community's growing economic clout in Houston. Whether it's owning a home, launching a business, or making significant investments, Hispanics are leading the way. The data revealed that 27% of Hispanics in the region own investments, and they are twice as likely to start a business compared to other demographic groups, contributing significantly to the city's vibrant economy.

 State of Hispanics – Data Summit & Business Expo sponsors

 

 

Looking Forward

As the summit concluded, the mood was one of optimism and determination. The insights shared not only celebrated past achievements but also laid the groundwork for future successes. With Hispanic spending expected to account for more than a quarter of the region's spending by 2022, the community's influence is set to grow even further.

The 2024 State of Hispanics – Data Summit & Business Expo was more than just an event; it was a clarion call for continued growth, empowerment, and collaboration within Houston's Hispanic community. As we look to the future, the impact of Hispanics in Houston will undoubtedly continue to shape the region's economic and cultural landscape in profound ways.

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